The app is currently available on Windows-based platforms such as Windows 10 PC, Xbox and Windows 10 Mobile. But customers who purchase TV shows and movies from Microsoft’s store will soon be able to watch content from their Apple and Android devices, according to Windows Central.
A source told the publication that Microsoft is creating the apps as an incentive for people to buy Microsoft Store content, since they’ll have more ways to watch. Many people rely on streaming services like Netflix or Hulu, but not all content is immediately available on those platforms. A mobile companion app could make Microsoft’s store a more viable option for consumers who like to watch content on their non-Windows phones.
There are currently ways to link an iPhone or Android to your PC so you can browse across both platforms. But the new iOS and Android Movies & TV apps would extend the link between phone and computer.
Microsoft has recently moved away from some of its other mobile endeavors. In October, the company said it would no longer focus on Windows 10 Mobile. It also ended its streaming music and download service, Groove Music. This reported step for Movies & TV signifies the company’s willingness to not only delve into the mobile world but also to get involved with Android and iOS.
Windows Central said only that the Movies & TV iOS and Android apps will be available “soon.” Microsoft didn’t immediately respond to a request for comment or confirmation.