Samsung launched two new Galaxy A series phones in China today, the Galaxy A6s and the Galaxy A9s, via SamMobile. The Galaxy A9s is just a renamed Galaxy A9 for the Chinese market, so it’s still the same mid-range phone with a whopping four cameras on the back. What’s more interesting is the Galaxy A6s, which is Samsung’s first ODM phone, or one produced by another company. According to The Korea Herald, Samsung had been in talks to outsource production of its mid- to low-end Galaxy phones to Chinese original design manufacturing company Wingtech, which produces Xiaomi phones.
The Galaxy A6s has two 12MP cameras on the back, and one 12MP front camera. The screen is a 1080p 6-inch Super AMOLED display. It’s powered by a Snapdragon 660 chip, and has 6GB of RAM, with 64 and 128GB storage variants. It starts at CNY 1,800, which is about $260 USD, but the phone will most likely only be available in China for now.
The two new phones represent a shift in Samsung’s strategy to boost sales in China and India, as the company is struggling to compete against Chinese phone makers like Huawei and Xiaomi. It’s been reported by Strategy Analytics that Samsung has less than 1 percent of the share in the Chinese market, leading Samsung to consider shutting down one of its two factories in China, while it looks increasingly to ODM firms to cut costs on manufacturing.
Samsung Mobile CEO DJ Koh also recently told CNBC that the company was changing its strategy to “bring technology and differentiation points starting from the mid-end,” rather than starting with the flagship model. The Galaxy A9s is the latest example of this, and if the Galaxy A6s does well in China, it could mean that more ODM phones may be on the way.