Amazon now sells Macs, iPads, Apple Watches, and Apple TVs directly through Apple

According to Amazon’s new deal with Apple, the popular online retailer is now directly selling some of Apple’s products, and the first wave of devices is available starting today, via MacRumors.

So far, a host of Apple’s products have already shown up on Amazon, including Macs, MacBooks, iPads, Apple Watches, and even the Apple TV. (One would think that it would be banned for competing too closely with Amazon’s Fire TV devices, similar to how Amazon isn’t stocking the HomePod for competing with the Echo, but that isn’t the case.)

Notably missing is the iPhone, which is still reportedly coming to Amazon as an official, Apple-sold product as part of the deal.

The official Apple product pages also feature all of Apple’s usual branding from its own website, along with a custom header directing users to other products and accessories within that category, similar to what Amazon does for its own hardware lineups. Amazon’s selection is also a little more limited than what other retailers offer, with only specific configurations or color options offered for some devices.

As part of the Amazon deal, only Apple or Apple-authorized resellers will be allowed to sell Apple and Beats devices through Amazon’s site, and any unauthorized listings will be taken down on January 4th. That means there may be some confusion as that changeover occurs.